Wood Wood – Who?

„WOOD WOOD is much more than a brand. It’s about style and attitude“

– Karl-Oskar Olsen, Co-founder and Creative Director.

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark and directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.

Having its roots in the sub-cultural lifestyle of the 90’s, the brand today is a perfect combination of high-fashion, sport and streetwear, mixing what is trendy with what is functional, as well as the best nordic attitude.

Youth culture, art and music are since the beginning the strongest inspirations for the collections, that have evolved in the meantime also into tailored and sophisticated expressions, keeping their playful graphic profile that often revolves around juxtapositions and iconography.


Not just woman and man ready-to-wear collections : Wood Wood offers a wide range of accessories from baseball caps to backpacks of different sizes and shape, from minimal and fashion zip wallets to laptop bags in leather.


COLLABORATIONS: Wood Wood has often been involved in numerous collaboration projects with renowned global brands such  as Nike, LEGO, Barbour, Eastpak and Adidas as well as niche brands and artists.

STORES: Wood Wood has its own stores in Berlin, Aarhus and Copenhagen where you can find others brands like Comme des Garçons, Undercover, Y3, The North Face, Nike and experience the charming concept of the Woo Woo’s environments. You can also find the Wood Wood Collection in selected stores world-wide.


// Drop 1 of the Spring/Summer 16′ Collection now available in Geschwisterliebe //



The Wood Wood Spring/Summer 2016 collection combines the contemporary street wear aesthetics of Wood Wood with classic American workwear and elements of late 70’s New York City. The street crews of this era works as inspiration for the collection that also draws parallels to desert tribes, incorporating references to traditional crafts.

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