THE FIFTH LABEL is an Australian women’s clothing brand morphing high fashion with bold street wear tailored for the modern era. At its core,THE FIFTH LABEL emanates versatility. Use of original prints and an accessible color palette, The Fifth supports a laid back sensibility to clothing with a focus on quality and wearability.
The concept forTHE FIFTH LABEL came when Australian Fashion Director Melanie Flintoft discovered a growing demand for price-pointed daily essentials that still maintained design integrity and reliable quality. She enlisted Amy Hicks as Head Designer, to create a label that is effortless, adaptable, youthful and – in a word – cool.
Since its launch in June 2014 with the debut collection Undercurrent,THE FIFTH LABEL has garnered a cult following for its uncomplicated yet spirited approach. With every collection, Amy and her team are constantly redefining the expectations for how everyday style can be delivered, using placement prints and denim in easy-wearing fits.
Updating basic styles:
The Fifth girl is confident and a bit of a tomboy, but still girly at heart. For this reason, she is encouraged to an incredible rewarding challenge: being able to give a new twist to casual dressing by offering things like placement prints on tees, relaxed-fit dresses or easy-wearing denim.
In Geschwisterliebe you can find now the new line for this upcoming autumn/winter 16 :