Lazy Oaf is a London based fashion label designing bright bold clothing and accessories for men and women. Founded by designer Gemma Shiel in 2001, the brand nowadays can be found on its own website, in its independent Soho boutique in London and in over 250 stores worldwide.
What started as a small T-shirt collection has now evolved into a complete product range with knitwear, outerwear, shoes and stationery recently added to the ever-expanding Lazy Oaf line.
Lazy Oaf collections are notoriously colorful, cartoon-focussed and always with an element of weirdness.
„Our design philosophy is not trend driven but focused on our unique directional vision referencing street wear and youth nostalgia. We like to design clothes that will make you smile“
And in Geschwisterliebe, we are more then glad to have again for our new season proposals the Lazy Oaf A/W ’16 collection: a real explosion of colors, funny drawings, irreverent words, cozy accessorizes… impossible to resist!
Synonymous for bright colours and crazy prints, Lazy Oaf’s take on designing is both creative and fun.
More than just your average clothing brand, Lazy Oaf is set to take over the world!